What changes for you
- 01
Why change stalls
See what people's brains are protecting when they push back, so resistance stops looking like a character flaw.
- 02
Calm under pressure
Notice your own reactions in the moments that decide whether people raise problems or hide them.
- 03
A shared language for change
Believe, Think, Feel, Act gives leaders one way to plan for the people side of every change.
- 04
A path to certification
BTFA Master Coach certifies internal coaches, so the change keeps going after the programme ends.
Three steps
Start with leaders
The 5-week BTFA Experience, usually as a pilot for up to 10 leaders.
Apply it to live change
Weekly live sessions work on the change you are leading now, not a case study.
Embed and scale
Certify internal Master Coaches, then roll BTFA Lite out to wider teams.
Frequently asked
How is this different from other change management courses?
Most change management courses teach a method. BTFA trains the leaders who run that method to understand how beliefs, interpretation and emotional state drive people's response to change. It works alongside the approach you already use, whether that is Prosci, Kotter or your own playbook.
Is there a change management certification?
Everyone who completes the BTFA Experience receives a BTFA Certificate. For internal coaches, BTFA Master Coach is a 3-month certification that builds the capability to support leaders through change for the long term.
Who should attend?
Leaders who have to make change happen: site and operations leaders, OpEx and continuous improvement leads, HR and transformation teams. Most organisations start with a pilot group of up to 10.
How much does it cost?
The BTFA Experience is £2,400 per person. Master Coach certification and consultancy support are priced on request.